Viec Lam 1

Strategic planning Define annual communication strategy for brand and sub-brands (key communication targets, key messages, media strategies, etc.) Define annual product communication plans based on sufficient alignment with Product, Sales, Marketing Monitor corporate image frequently and ensure it is in compliance with company brand Develop and implement PR policies and procedures as well as crisis communications advice and media strategy Determine and deliver KPIs for PR plan, provide reports and performance tracking 2. Communications management